What are other
cafes doing?
Beige overload - safe, sleepy colors.
Same sans fonts - too clean and minimal.
Too minimal - no personality, no story.
Generic names - could be literally any café.
Who is it for?
Solo coffee sippers - headphones on, world off.
Weekend crowd- here for pancakes and pictures.
Students- chasing aesthetics more than coffee
Gen Z - come for the mood, stay
for the vibe
MEHFIL MOCHA
For Mehfil Mocha, I developed a complete brand identity that captures the warmth and social spirit behind the idea of a mehfil- a space for gathering and conversation. The project involved building the visual language from the ground up, including logo design, typography, color palette, and supporting graphic elements. I focused on creating a system that feels expressive yet cohesive, blending cultural character with a contemporary café aesthetic.
Year
2025
Scope
UI/UX and Branding
About
A mobile cafe for the Gen-z audience
MEHFIL MOCHA
For Mehfil Mocha, I developed a complete brand identity that captures the warmth and social spirit behind the idea of a 'mehfil'- a space for gathering and conversation. The project involved building the visual language from the ground up, including logo design, typography, color palette, and supporting graphic elements. I focused on creating a system that feels expressive yet cohesive, blending cultural character with a contemporary café aesthetic.
Year
2025
Scope
Branding, Visual Identity,
Brand Strategy
About
A mobile cafe for the Gen-z audience
Discover
Explored café culture, audience vibes, and visual references to understand what makes Mehfil Mocha feel warm and social.
Define
Built a brand idea around mehfil as a gathering space, setting the mood, voice, and personality.
Design
Developed a redesign concept that balanced nostalgia with a contemporary look
Apply
Redesigned packaging elements including color palette, typography, illustrations, and hierarchy
Discover
Discover
Explored café culture, and visual references to understand what makes Mehfil Mocha feel warm
Explored café culture, audience vibes, and visual references to understand what makes Mehfil Mocha
Define
Define
Built a brand idea around mehfil as a gathering space, setting the mood, voice, and personality.
Built a brand idea around mehfil as a gathering space, setting the mood, voice, and personality.
Design
Design
Created the logo, colors, type, and graphic elements to feel cozy,
and modern
Created the logo, colors, type andgraphic elements to feel cozy, modern, and inviting.
Apply
Apply
Extended the identity to menus. packaging and other touchpoints for a
cohesive experience.
Created the logo, colors, type andgraphic elements to feel cozy, modern, and inviting.
What are other
cafes doing?
Beige overload - safe, sleepy colors.
Same sans fonts - too clean and minimal.
Too minimal - no personality, no story.
Generic names - could be literally any café.
Who is it for?
Solo coffee sippers - headphones on, world off.
Weekend crowd- here for pancakes and pictures.
Students - chasing aesthetics more than coffee.
Gen Z - come for the mood, stay for the aesthetic.
Gap I identified
An opportunity to move from “aesthetic café” to “recognisable brand.”
A space to design a café that people remember, not just photograph.
Chance to build identity beyond interiors.
Café branding that feels modern yet rooted in local language and culture.
Gap I identified
An opportunity to move from “aesthetic café” to “recognisable brand.”
A space to design a café that people remember, not just photograph.
Chance to build identity beyond interiors.
Café branding that feels modern yet rooted in local language and culture.
Final logo and why it works
MEHFIL MOCHA
For Mehfil Mocha, I developed a complete brand identity that captures the warmth and social spirit behind the idea of a mehfil- a space for gathering and conversation. The project involved building the visual language from the ground up, including logo design, typography, color palette, and supporting graphic elements. I focused on creating a system that feels expressive yet cohesive, blending cultural character with a contemporary café aesthetic.
Year
2025
Scope
Branding, Visual Identity,
Brand Strategy
About
A mobile cafe for
the Gen-z audience
What are other
cafes doing?
Beige overload- safe, sleepy colors.
Same sans fonts - too clean and minimal
Too minimal- no personality, no story
Generic names- could be literally any cafe
Who is it for?
Solo coffee sippers
Weekend crowd
College students
Gen Z crowd
Gap I identified
An opportunity to move from “aesthetic café” to “recognisable brand.”
A space to design a café that people remember, not just photograph.
Chance to build identity beyond interiors.
Café branding that feels modern yet rooted in local language and culture.
Let's build something together!
Let's build something together!
I'd love to connect with you!
Let's building something together!
I'd love to connect with you!
Let's building something together!
I'd love to connect with you!