HAJMOLA
In this project, I reimagined Hajmola as a fun, youth-centric cultural icon while preserving its nostalgic, chatpata personality. I explored vibrant colors, playful typography, and quirky illustrations inspired by Indian street flavors, transforming the packaging into something expressive, contemporary, and visually engaging for today’s generation.
Year
2025
Scope
Packaging Design
About
Hajmola Packaging redesign
HAJMOLA
In this project, I reimagined Hajmola as a fun, youth-centric cultural icon while preserving its nostalgic, chatpata personality. I explored vibrant colors, playful typography, and quirky illustrations inspired by Indian street flavors, transforming the packaging into something expressive, contemporary, and visually engaging for today’s generation.
Year
2025
Scope
Packaging Design
About
Hajmola Packaging redesign
HAJMOLA
In this project, I reimagined Hajmola as a fun, youth-centric cultural icon while preserving its nostalgic, chatpata personality. I explored vibrant colors, playful typography, and quirky illustrations inspired by Indian street flavors, transforming the packaging into something expressive, contemporary, and visually engaging for today’s generation.
Year
2025
Scope
Packaging Design
About
Hajmola Packaging redesign
Hajmola's current look and feel
What if we make the packaging smaller?
Brand and
Research
Brand and
Research
Brand and
Research
Analyzed Hajmola’s legacy,
target audience, shelf
presence, and
competitors
Analyzed Hajmola’s legacy, target audience,
shelf presence, and competitors
Analyzed Hajmola’s legacy, target audience, shelf
presence, and
competitors
Problem
Identification
Problem
Identification
Problem
Identification
Identified challenges such as visual clutter and dated
aesthetics
Identified challenges such as visual clutter and dated
aesthetics
Identified challenges such as visual clutter
and dated
aesthetics
Concept and
Ideation
Concept and
Ideation
Developed a redesign concept that balanced nostalgia with a contemporary look
Developed a redesign concept that balanced nostalgia with a contemporary look
Visual
Redesign
Visual
Redesign
Redesigned packaging elements including color palette, typography, illustrations, and hierarchy
Redesigned packaging elements including color palette, typography, illustrations, and hierarchy
Concept
and Ideation
Developed a redesign concept that balanced nostalgia with a contemporary look
Visual
Redesign
Redesigned packaging elements including color palette, typography, illustrations, and hierarchy
Hajmola's current look and feel
What if we make the packaging smaller?
Illustration Style
Illustration Style
Illustration Style
Let's build something together!
Let's build something together!
I'd love to connect with you!
Let's building something together!
I'd love to connect with you!
Let's building something together!
I'd love to connect with you!